What They Are Saying: Maggie For NH’s “King-Sized Marker” Leaves Republicans With an  “Uphill Climb”

Tuesday, March 8, 2022

On Friday, Maggie for NH announced a $13 million ad reservation for fall 2022 — a move that leading political reporters are calling a “substantial commitment” and a “king-sized marker” that will create an “uphill climb” for whoever becomes New Hampshire’s Republican Senate nominee. As reporters noted, “while GOP rivals jockey for attention and dial for dollars,” Senator Hassan is touting her “work to end surprise medical billing and negotiate the bipartisan infrastructure deal and her push for a federal gas tax holiday” and “addressing inflation head-on, while also highlighting the senator’s work against big corporations.”

Read more coverage below: 

NBC News: New Hampshire Sen. Maggie Hassan Reserves $13 Million For Fall Re-Election Bid In New Hampshire

  • Sen. Maggie Hassan, D-N.H., has reserved $13 million worth of fall airtime for her re-election bid, her campaign announced Friday in a memo shared first with NBC News. It’s a substantial commitment in a state that national Democrats and Republicans are targeting in their battle for control of the chamber, and one where the pricey Boston media market in neighboring Massachusetts is key to reaching voters.

Politico: Massachusetts Playbook: The Hassan Effect Hits Mass.

  • New Hampshire Sen. Maggie Hassan is reserving general-election ads in the Boston media market, locking up prime TV real estate while Massachusetts candidates are still focused on getting on the ballot. Hassan is pouring $13 million into her fall advertising blitz, her campaign said in a memo released last week that specifically notes her ability to play early in the “expensive Boston market” that extends into southern New Hampshire.

Punchbowl: Sen. Maggie Hassan’s (D-N.H.) reelection campaign is placing an initial $13 million TV and radio ad reservation for the fall, the campaign announced in a memo today. The areas of focus here are illuminating. Hassan’s campaign is addressing inflation head-on, while also highlighting the senator’s work against big corporations.

Union Leader: GOP Hopefuls Behind

  • While GOP rivals jockey for attention and dial for dollars, Hassan put down a king-sized marker at week’s end, reserving $13 million in TV advertising for the fall campaign. Hassan has $5.3 million in the bank, and her camp released a memo meant to emphasize that, financially, she’s far out in front of the GOP field.

The Hill: Hassan Books $13 Million In Fall Airtime For Reelection Bid

  • New Hampshire Sen. Maggie Hassan’s (D) reelection campaign announced a $13 million reservation in fall airtime ahead of November’s midterm elections. The reservation also includes the expensive Boston media market, according to a campaign memo released on Friday. New Hampshire is set to be one of the more closely watched Senate races, which could determine which party controls the upper chamber.

Daily Kos: Morning Digest: With Big Investment, New Hampshire Democrat Shows Why It Pays To Book Airtime Early

  • Democratic Sen. Maggie Hassan’s campaign announced Friday that it had booked $13 million in TV and radio ads for the fall, which makes this the first reservation we’ve seen this cycle from a federal candidate for the November general election. While Hassan doesn’t need to worry about securing renomination, her various Republican foes have to focus on winning their Sept. 13 primary―which is one of the last in the nation―before they can run ads for the general election.


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